A Quick Primer on Search Engine Optimization
Do you own a small- or medium-sized business? Have you ever done any research into internet marketing? If so, you have likely noticed that advertisements for search engine optimization services are quietly following you around the web, like lost little puppy dogs hoping you’ll stop to pet them.
But what is search engine optimization, and is it worth your time?
What Is This Thing Called SEO?
Search engine optimization, or SEO for short, is a complicated topic; many people have devoted their entire career to studying it. From a layman’s perspective, however, it simply refers to the process of using certain techniques to get your website ranked higher on the SERPs (search engine results pages).
Is It Worth Pursuing?
In a word, absolutely! Over 90% of all online experiences begin with a search, and 75% of people who conduct searches look only at the results on the first page. Therefore, in order to thrive in today’s digital marketplace, your business needs to rank highly for the keywords you’ve targeted.
Wait, what? Keywords?
Yep. Let’s say you own a vegan bakery. You want to rank (or place highly in the SERPs) for terms like “vegan bakery,” “vegan cupcakes” “vegan cookies,” and so on. That way, when a local customer types those words into Google, your site will be one of the first that pops up, making it more likely that they’ll stop into your shop the next time they have a craving for cake.
So Where Do These Keywords Go?
You’ll want to make sure that you have them on your website, and you should also consider including them in the blogs that you post regularly (you are posting blogs regularly, aren’t you?). Google and other search engines will see that you’re using those words, and assume that you’re therefore an authority on the subject.
OK, So I’ll Just Write “Vegan Cupcakes” 300 Times as A Blog
Not so fast. Google is much savvier than that. Too many keywords, and your site will look “spammy”. Keep those keywords to a density between 0.5% and 2.5% to avoid a penalty — which will defeat the purpose of SEO by knocking your site down in the rankings.
Ever since Google’s Panda algorithm rolled out a few years ago, the search giant penalizes sites that don’t have high quality content. In other words, you can no longer just write for the search engines; your onsite content and your blogs have to be readable and informative for an actual human, as well.
Sheesh, This Is Complicated
It sure is. And what we’ve said so far barely even scratches the surface. In fact, most business owners don’t have the time or the expertise to conduct their own SEO research and implement a strategy. Therefore, many of them turn to Tucson SEO pros for help.
The truth is, even though your business needs SEO, you’re probably not qualified to go it on your own, so contact professionals who live and breathe SEO to get you the rankings that will help your business grow.